Intent Insight

A second-layer filter to group your pages by the user’s intent

Problem:

Standard GSC only shows individual pages. It cannot tell the difference between a user who is just “looking for info” and a user who is “ready to book.” Without this distinction, it is difficult to see which parts of your website are actually contributing to your business goals (KeyEvent).

Majority of the content grouping methods are just simply group based on url path keyword, it is not accurate if the intent of the audience of this blog post has been ignored.

Consequences:

You might see high traffic and assume your SEO content strategy is successful, but if that traffic only hits “Info” pages and never your “services” related pages, your revenue won’t grow. Without manually grouping your pages by user intent of each topic, you are looking at raw numbers without understanding their true business value.

Solution:

The Intent Insight report provides a second layer of content grouping analysis by grouping your pages based on the user intent that you have defined for each seo content. Because you group these manually, the categories are tailored exactly to your seo content strategy, whether that means tracking How-to-guide, product compare, look-for-services etc, or any other goal. This human-driven approach ensures the data fits your specific website.

This allows you to:

• Instantly see if your traffic is just browsing or ready to take action.
• Focus your energy on the specific intent groups that lead to more bookings and revenue.
• Click any intent (such as “treatment types”) to see the full list of related URLs, then click any URL to see the exact queries driving those specific customers.

Note: This differs from segment-based content grouping, it is purely based on content title similarity, without considering user intent of the seo content.