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BigQuery for SEO:
Stop Relying on Basic GSC & Complex GA4 to Monitor Your SEO Content

"We transform your GSC and GA4 raw data in BigQuery into actionable SEO insights via a Looker Studio SEO dashboard — revealing winning SEO content groups that consistently attract organic users who actually taking action.

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BigQuery for SEO Content Analytic
Let's look at the real challenges — and how we solve them with BigQuery Data.
GSC and GA4 Dashboard Show You Metrics that is Not Defined by attribution and data transparency
Your Problem
Common Challenges you might face when managing SEO Web Analytic
GSC and GA4 data are disconnected, leaving gaps in the full user journey.
GSC and GA4 reports use sampled data, not the full dataset.
The default dashboard lacks clear grouping, making it hard to spot what’s performing and what’s not.
Don’t know the definition of the raw data column. Unable to transform raw data into actionable insight.
Don’t equip SQL skill to transform data into SEO driven metrics.
Don’t know how to set up a Looker Studio Report for SEO monitoring.
GSC and GA4 are difficult to bring data into meaningful insight
Don't know which contents need updating (unaware of winning content group is decaying).
Don’t know what is the suitable attribution model for conversion best practice
Our Solution
Transform
Data-engineered Methodology that converts your raw GSC and GA4 data.
Transform your GSC & GA4 raw data into a proper dataset with our proprietary logic.
Data cleaning and handling processes
Get ready dataset for best attribution model for organic content conversion.
Optimize dataset for pages and query classification for performance monitoring
Looker Studio Report built for SEO analytics to make better decisions.
Simplify decision-making around which content to update and which topics to prioritize.
SEO reporting that identifies your top-performing content by key conversion events.
Provide search query insights that help you create content topics that attract high-intent users. (Generate conversion)

We Turn Meaningless Raw Data into Actionable SEO Insight

Forget GA4 APIs, Data Exploration, and BigQuery Setup – You Just have to Focus on Creating the Right SEO Content that produce result!​

BigQuery Raw Data
SEO Insight

How "SEOinsight Explorer" Gives You Clarity on What Content Works, and What Doesn’t!

Stop chasing vanity traffic and focus on content that drives real SEO revenue.
Write post that attract high intent users.
Analyse SEO Data insight to grow high converting post
Keep high converting post update, fresh and optimize
Brainstorm High-Intent Topics

Old Way: Keyword Research based on competitor posts, Google Suggest, and external keyword tools. These methods are good, but they’re usually driven by search volume, not intent.

New Way: Brainstorm quality content ideas from your own search queries, that has generated from the winning content group.

How SEOinsight do Differently: You can filter unique queries from specific winning posts, group them by category, and brainstorm more bottom-of-funnel content ideas.

Analytic for Organic User Content Pathway

Old Way: Marketers often focus too much on complex GA4 sessions, engagement, page views and other isolated metrics that don’t connect the dots for SEO insight.

New Way: focus on analyzing Organic Unique User Content Pathways that has Key Event Happened. From there, you can identify:

  • What is the first landing page Organic Users visit from your SEO content?
  • Which landing pages generate the highest number of Key Events?
  • Which content group contributes the most to Key Events?

Without tracking the first organic landing page where purchasers land, you’ll never know what SEO content is actually working.

How SEOinsight do Differently: provides organic User Pathways Analytics that help you identify first-touch landing pages users that are coming from organic sources.

Prevent Winning Content to Decay

Old Way: Without proper user and query analytics, marketers blindly create content without knowing its quality, while failing to identify what’s working — eventually SEO growth is stagnant.

New Way: Use well-structured queries and smart URL segmentation to maximize monitoring efficiency. Avoid micro-monitoring every individual post or tracking keywords one by one.

How SEOinsight do Differently: Classify queries and group URLs by topic categories, then decide to update or prune content based on category performance. Focus on optimizing topical clusters, not keywords.

Grow Intent-Focus Content

New Way: Discover how “Intent Topics” pull in different organic users, and build a feedback loop to grow towards your ideal customer.

How SEOinsight do Differently: Analyze which SEO content attracts organic new users who convert. It reveals the user intent behind their first touch point in your site. Focus content topics that has user taking action (Key Event) to build a feedback loop where user behavior continuously shapes your topics of expertise, that eventually drive high-intent traffic and SEO revenue.

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"Most marketers stop at GSC and GA4 dashboards. But behind those limitations lies a powerful truth: the raw data tells a deeper story. — That’s where BigQuery for SEO steps in."
GSC GA4 Alternative

GSC and GA4 is not Design to drive SEO result. Here’s why…

Escape GSC and GA4 Limitations: Unlock Intuitive SEO Reports with Complete BigQuery Data

Clicks and Impression don’t correlate to conversion
High-buying-intent long-tail conversational search queries are difficult to sort out in GSC, limited to 1000 rows per page.
High-converting pages appeared to underperform in GSC because of anonymized query clicks.
Lack of pages and search queries classification features in GSC.
“Average” and “estimate” metrics are meaningless when looking at large datasets in GSC.
GA4’s interface is confusing and fragmented, making it hard to quickly find the data you need.
GA4’s attribution of Organic user to Key Event is unclear and lacks transparency.
Limited customization for insightful SEO reporting
Complex and redundant metric for non-technical SEOer
BigQuery SEO
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Store and analyse complete raw data from GA4 and GSC (data ownership + accuracy)
Define insightful Query & Pages metric for SEO optimization action
Discover organic users that are really taking action on website
Classify pages, queries, users, key events by type for instant analysis
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From BigQuery Data to Looker Report in Seconds

Powerful Analytics: Less Data, More Focus. Built to optimize for SEO Insight and ROI.

Step 1
Raw Data Exporting
Create a GCP account
Bulk export GSC and GA4 raw data to BigQuery (Free)
Step 2
Pre-Processing Raw Data
Remove irrelevant data points from both GSC and GA4 to optimize query usage
Handle and check empty/null values
Standardize field names and data types between GSC and GA4
Align time/date formats to ensure consistent reporting periods
Standardize URLs format for for consistent to prevent reporting error
Step 3
Proprietary Data Transformation
Create derived user and URL metrics from GA4 and GSC data.
Join GSC and GA4 datasets using common dimensions (such as URLs).
Build fields that merge search performance with user behavior for deeper insights.
Develop user attribution models that connect search visibility to conversions.
Transform data with custom URL and query groupings based on user-defined inputs.
Step 4
Pre-Looker Studio Optimization
Aggregate data at the right time intervals to ensure accuracy and consistency.
Create summary tables with pre-calculated totals and averages for faster reporting.
Organize data in a clear schema format to support efficient querying.
Build dimension tables (pages, queries, users, traffic sources) to enable flexible filtering and analysis.
Connect clean, aggregated data to Looker Studio for real-time, interactive visualizations.
Step 5
Looker Studio Data Visualization
Make data driven decisions for SEO content optimization
Gain actionable insights into query performance alongside URLs.
Generate reports that connect GA4 organic user actions with GSC URLs
Powered by content grouping, query grouping, and traffic source analysis
Perform granular analysis designed to uncover actionable insights and discover new SEO opportunities
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2025 SEO Strategy Shift: Intent-Topic SEO

“Since Google’s 2023 algorithm updates, SEO is no longer about chasing traffic or brand awareness — it’s about targeting high-intent users. That’s the only way to turn SEO into real revenue.”

The Old Way
More Keyword, More Traffic
Get More Keywords
Base on High-Volume Keywords List
Headline Ideas
Starts by picking keywords, assigning each to a post, and publishing each independent post to rank for that 1 single phrase - not solving audience specific topic problem.
Prioritizes traffic volume and content quantity, guided by keyword difficulty scores—not user intent.
Built to chase rankings, more content, and more traffic, not real user value.
The New Way
Intent-Topic SEO
Customer Pain
Base on Customer Questions
Topic Ideas to solve customer problem
Starts with your audience, their problems, and the topics they actually care about. Specialize on solving in-depth questions.
Focuses on real questions from your target personas and fills content gaps Google wants to solve.
Built to solve buyer problems, earn trust, and build long-term authority in search.
Your future-proof SEO strategy
Available in Premium

95% of pages get no conversion from Google. Be in the 5%. Use SEOInsight Explorer.

We've Saved You 1000+ Hours and $10,000+ to Turn Data Into Meaningful SEO Insights. Zero Tech-Setup, Skip the Learning and Get Instant SEO Insights: BigQuery for SEO Analytics Advantage

NOW YOU DON’T HAVE TO…
Learn the definition of raw data in GA4 and GSC (a process that can take years & months)
Hire an AI expert to build a Data chatbot that can query meaningful data from your BigQuery dataset
Hire a developer to build backend and frontend with effective UI/UX (Looker Studio is too limited for visualization)
Hire a data engineer to build and maintain systems that collect, store, and automate processing in BigQuery (APIs are slow and unstable)
Hire a data analyst with SEO experience to find actionable insights (communication becomes a disaster if your data analyst lacks SEO knowledge)
Spend countless hours in meetings with your team for communication and iteration (only you truly understand the best use of BigQuery for SEO - your team doesn't know your pain points)
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Accelerate your SEO content result with BigQuery Data

SEOInsight Explorer is designed to handle the complexity of GSC & GA4 data transformation, data visualisation and BigQuery Data Pipeline. so that you can focus on building, and growing your business.

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Speed up SEO content monitoring
SEO-focus insight that doesn't wasting your time to manage raw data.
Make better SEO content decision instantly
Content analytic dashboard that specifically design to keep track SEO content performance.
Keep track of SEO winning content groups
Leverage built-in URLs and queries filters control to track result easily.
Data that focus on SEO Result
Less is more, SEO content analytic that actually solving problem.
But BigQuery Data for SEO is not for EVERYONE......

SEOInsight Explorer is built on BigQuery with one clear objective: to identify your winning content groups. Instead of drowning in endless data, complex charts, or chasing perfect accuracy, we focus on the insights that actually matter. 

Less is more—we highlight the signals that reveal how your content truly performs, so you can spend more time driving SEO growth and less time playing data analyst. 

For SaaS, Ecommerce, and Local Businesses, this is the SEO content analytics approach that turns raw data into revenue-focused clarity.

SEO Insight Dashboard that you need to accelerate SEO Content Analytic

Unify queries, pages, and user insights into one seamless SEO analytics dashboard.

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GSC Anonymized Queries Insight

Reveal the “hidden” traffic (clicks) of “NULL” query that Google hides.

GSC Brand Search Queries Insight

A clean view of your business name queries, your website address, and how many people are looking for your business brand.

GSC Question Search Queries Insight

Identify question queries and analyze how your Questions content performs.

GSC Page / Query Inisght Looker Dashboard

Connect every URL to its actual search queries in one clickable view.

GSC Queries Grouping

View your search performance organized by high-priority topics (query grouping).

GSC Queries & Pages Changes

Track performance shifts across your custom Segments, Intents, and Topics Identify question queries and analyze how your Questions content performs.

GSC URL Segment Grouping

A first-layer filter to group your pages by similar topics to see which segment drives the most traffic.

GSC URL Intent Grouping

A second-layer filter to group your pages by the user’s intent.

GSC Ranking / Click / Impression Distribution Insight

Visualize the health (By query, click, and impression) of your keyword rankings across Top 3, 10, 20, and 50 positions distribution.

GSC Unique Click Queries & Pages Insight

Track how many unique search terms each page ranks for and find new traffic opportunities.

GSC Zero Click Queries & Pages Insight

Identify high-impression pages and queries that fail to generate traffic.

General GSC SEO Looker Dashboard

GSC report without the 1,000 row limit with URL- level impressions in the default GSC UI.

GSC Queries & Pages Grouping Insight

Show SEO content groups and search query groups in a simple, easy-to-understand view at a glance.

GA4 Unique & Organic User Inisght

Automated URL- level reporting with integrated URL, Intent, and Segment content grouping.

GA4 Source & Medium User Insight

See which traffic source/medium brings users/key-event, not just pageviews.

GA4 Key-Event User Insight

Audit SEO Key (KeyEvent) performance for all seo content.

GA4 Organic Vs Non-Organic KeyEvent Insight

Monitor organic search results against every other traffic source by URL or Users.

GSC+GA4+Sitemap Joining

Combine GSC & GA4 SEO data and sitemap for unified analysis at the URL level.

One Platform for Pricing, Quoting, Billing and more

Explore pricing plans, features, and add-ons. When you’re ready, get in touch with our team for a tailored quote.

Starter

For individuals or small teams getting started.

$0/month
Purchase plan
What's included:
Basic task management
1 automation per workflow
5GB storage

Pro

For growing teams ready to scale their business.

$29/month
Purchase plan
Everything in Starter, plus:
Unlimited boards
Advanced automation
50GB storage
Integrations

Enterprise

For large organizations with custom needs.

$129/month
Purchase plan
Everything in Pro, plus:
Dedicated support
Custom workflows
150GB storage
Advanced security
Why I built this SEOInsight Explorer ?

Struggling to Identify Your SEO Winning Content? I was too.
Back when I worked on my own local SEO sites, I published too much content blindly—no clear idea what was working. Some pages decayed, others never took off. It was frustrating.

Then I asked myself: Which content groups are actually bringing in organic users who take action? So I dove into GA4 and GSC… Only to realize—they weren’t built to answer that. Not clearly. Not fast.

Over the past 5 years, I’ve been collecting raw data from GA4, GSC and BigQuery, testing it, and studying what really works. And through that, I discovered something powerful: 👉 Some content types consistently bring in high-intent users with a higher Key Event Rate.

That’s why I have created SEOinsight Explorer— A insight-focused SEO content analytic dashboard that shows you which content group are driving performance. It’s built for clarity, no more guessing, it connects seamlessly from BigQuery Data to Looker Studio. Just insights that help you double down on what works.

Matt Wierzbicki
David Koay
Co-founder of SEOInsight Explorer

Frequently Asked Questions

We’ve compiled the most important information to help you get the most out of your experience. Can’t find what you’re looking for? Contact us.

What is BigQuery for SEO?

BigQuery for SEO is a done-for-you service that helps you export raw data from GSC and GA4 into BigQuery and produces data-driven insight reports. These reports help you make informed decisions on finding high user-intent topics, identifying winning content groups, and other features that help you build intent based SEO.

As long as your website is optimized for SEO and produces blog posts to attract prospects, this will help grow your website focused on conversion – whether you’re in ecommerce, SaaS, B2B, or local business.

We don’t own your data. Instead we connect your Google Cloud Platform for data processing only. You own the top tier permission on your GCP and Looker report.

GA4 and GSC UI are not designed for SEO, but they play an important role in collecting website data. That is why we redefined the role of GA4 and GSC from doing everything into merely a data fetching point, so that we can run the data in an SEO way.

We redirect the complete set of raw data streams into BigQuery, handle the heavy lifting of SEO-specific analysis, custom attribution modeling, and intuitive reporting that actually drives optimization decisions.

The result is a purpose-built SEO analytics system that uses the data collection strength of GA4 and GSC without being constrained by their reporting limitations.

Yes.

BigQuery can only access GA4 data starting from the date when you first link GA4 to BigQuery – there is no automatic backfill for historical data. Data is exported from the day when you set up export.

The sole purpose of our DFY service is to help you to access data reporting that focuses on identifying winning content and producing high intent topics based on query data. We don’t provide metric and reporting customization.

No.

No. We only charge a one-time setup fee, a fixed monthly subscription fee, and a SQL data transformation cost of USD 7.00 per TB for each website to maintain the pipeline. You will only incur storage costs if you exceed the free tier of 10GB data storage and 1TB of data queries.

We Care About your Data for Better

Explore in-depth articles on SEO, Google Analytics, and BigQuery. We break down complex topics into clear, actionable steps. Whether you’re optimizing content or analyzing traffic — our blog helps you stay ahead with data-driven insights.

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